mollyschaller

Resume

Molly Schaller

Community Connector

About

Passionate about bringing people, stories, and ideas together, I am eager to contribute to a dynamic organization dedicated to creating vibrant communities, connections, and experiences.  My diverse background spans exhibition design and curation, arts education, creative placemaking, community engagement, project management, marketing, and editorial experience. My unique skills enable me to approach challenges with creativity and confidence. My background in the community as a maker and educator, paired with my expertise in growing community partnerships, places me in a position to foster success as part of a collaborative team.

Work Experience

Project Manager; October 2025 – present

Intersection

I ensure the timely and successful delivery of creative projects to meet customer needs and objectives for clients in Muncie and beyond, carefully prioritizing and managing multiple projects to ensure project dates and timelines are kept up to date. I serve as the connection between clients and the team, organizing project requirements, goals, and updates to make clear paths of activity. I review creative work before delivering to clients and collaborate with Intersection account managers on new creative projects and develop scope and team assignments.

It’s my responsibility to communicate with outside media, printers, freelancers, and vendors as well as to collaborate with the Managing Director and freelancers to review procedures and make recommendations to simplify and improve project delivery.

Museum Experience Manager; June 2024 – June 2025

Anderson Museum of Art

I collaborate with artists, community partners, and museum staff to support fundraising efforts through innovative programming and classes. I serve as the connection between artists and the museum, maintaining an artist list and database, sending emails for calls for art, coordinating judging, designing marketing and exhibition materials, and building rapport with artists throughout the Midwest. I contribute to newsletters, manage loan agreements, curate exhibitions, and establish and maintain partnerships with external organizations and stakeholders. I supervise volunteers, the arts education outreach specialist, and interns to create social media strategies, marketing materials, and fundraising campaigns. I love to welcome guests and guide them through the galleries.

Art Education Outreach Specialist; April-May 2024

Anderson Museum of Art

As an Art Education Outreach Specialist, I developed relationships and secured programming contracts with local organizations such as Community Hospital Anderson. I created educational materials and hands-on interactives to support museum exhibitions and enrich visitors’ experience at the museum, as well as designing and teaching engaging art classes to all ages, from preschoolers to seniors. I organized Summer Art Camp, organizing teachers and planning activities.

Maker-In-Residence; Jan. 2023 – Present (extended through 2024 as a Maker Mentor)

Madjax Muncie

  • The Maker-in-Residence program is a year-long appointment in which makers collaborate with other community members to build skills, share tools, and inspire a maker mindset. I developed community-based class experiences that engaged community members and community partners to amplify curiosity, create meaningful connections, and share skills.  
  • 2024 class: Simply Fascinating – Created a festive Kentucky Derby-themed space and taught a group how to make unique fascinators using found objects, feathers, and florals.
  • 2023 classes: 
    • Make Your (Book) Mark – A project that partners with local libraries and creates connections through making and sharing one’s art and ideas. 
    • The Stitched Notebook Project – An adult-oriented project that gives adults a chance to try a new skill, connect, and reap the benefits of “serious play.”  

Adjunct Professor; Oct. 2022 – Present

Southern New Hampshire University

  • Teach the following undergraduate courses online in the Digital Art & Design Department:
    • Design Thinking, User Experience and Interface, Social Media Design, Personal Branding, Web Analysis and Design, Designing a Brand Identity, Prototyping and Optimization, User-Centric Web Design, Information Architecture, Collaboration in UXD, Multi-Channel Advanced Design, User Interface and Experience
  • Encourage and inspire students through weekly announcements and individual emails 
  • Collaborate with senior instructional advisor to update course materials as needed 

User Experience Researcher, Designer, & Analyst; Aug. 2019 – Present

Molly Schaller Consulting, LLC, Muncie, IN

  • The RBG Project Presentation – A craftivism project that empowers women and girls to explore using a craft project to spark conversation and create physical representations of their ideas. 
  • Shining Light into Shadows Presentation – A creative placemaking experience that tells the stories of local women by weaving them into the durable familiar narratives connected to place. 
  • The Women Who Made Me Project – A project that archives and celebrates women’s unique histories, stories, and experiences. 
  • Power Pockets – A collaborative event with Ball State’s Women’s and Gender Studies Department to celebrate Womens Week. Students made felt pockets that held that held objects that represented their personal stories.  
  • Collaborate with clients and their customers through user testing to identify opportunities to improve, refine, and optimize the user experience 
  • Conduct qualitative user experience research through ethnographic studies, journey mapping, ideation sessions, cognitive walkthroughs, persona creation, and design thinking strategies to collect data that provides a deep understanding of nuanced parts of the user experience 
  • Conduct quantitative user experience research through user testing, heuristic evaluation, card sorting, and surveys with tools such as Qualtrics, Survey Monkey, and Shopify 
  • Create email campaigns to identify and recruit engaged users for studies, providing clients with authentic, representative audiences and ethnographic data 
  • Evaluate analytics in Shopify, Google Analytics, and Meta Ads Manager to identify and define user needs, pitfalls, and activities in digital and physical environments to create opportunities for clients to improve user experience and engagement 
  • Create use-case and task analysis diagrams to explore user flow 
  • Design interactive wireframes to build low- and high-fidelity prototypes that clearly and effectively communicate ideas and concepts with clients, developers, and partners 
  • Gather key stakeholder information and conduct stakeholder meetings to create and maintain strong, open avenues of communication and understanding between clients and stakeholders 
  • Clearly presents data in meaningful presentations, collaborating with developers, clients, and team members

Industry Consultant; July 2009 – 2024

Molly Schaller Consulting, LLC, Muncie, IN

  • Oversees social media platforms on behalf of clients through engaging visuals and consistent posting schedules to uphold positive brand image
  • Administrates MailChimp account for client, growing subscribed audience from 1400 to over 60,000 in 3 years
  • Composes and sends engaging email campaigns and monthly newsletters that increased client revenue by more than 1000%
  • Manages and recruits a team of designers and contributors
  • Creates budget and pay matrix for designers and contributors and reviews invoices
  • Designs, writes instructions, & creates step-by-step photo instructions to be used as promotions on Pinterest, Facebook, YouTube, and Instagram
  • Coordinates promotions between clients and national craft supply chain stores to ensure placement across a variety of media platforms
  • Creates and presents instructional programming, serving as an industry expert on behalf of clients on television and at industry trade shows and events

Product Manager (Part-time); April 2022 – August 2022

Annie’s, Fort Wayne, IN

  • Designed products within project budgets while maintaining schedules and meeting deadlines for development, production, and fulfillment
  • Contacted and coordinated with overseas vendors to satisfy customer demand with a focus on achieving sales, gross margin, and retention objectives
  • Accurately input product attributes and key product specs into company database, working closely with the purchasing department
  • Partnered with creative and marketing teams to showcase new items in print and online to create engaging images and increase sales
  • Collaborated with VP of Products to create innovative and on-trend projects in yearly concept calendars

Web Designer; January 2020 – April 2021

Ball State University, Muncie, IN
Immersive Learning Course: Sitting at the Feet of Our Muncie Elders

  • Lead ideation sessions with Senior Center staff
  • Formulated website information architecture
  • Gathered key stakeholder information
  • Organize provided website content
  • Redesign website in WordPress

Designer, Tech Editor, & Educator; 2008-2010

Fire Mountain Gems and Beads, Grants Pass, OR

  • Designed projects and wrote how-to instructions
  • Edited others’ projects for technical accuracy to ensure customer success
  • Answered “Ask the Expert” questions from customers
  • Reviewed web pages for layout consistency and flow

Editor-in-Chief, Simply Beads Magazine; 2006-2008

Dynamic Resources Group, Berne, IN

  • Recruited, supervised, and created community relationships with more than 30 freelance designers and writers
  • Wrote articles and product reviews for each issue, coordinating with marketing and vendors
  • Developed issue themes that kept magazine content on trend and increased subscriptions and sales
  • Structured and stayed on budget for each issue
  • Collaborated with marketing, graphic design, and photography teams to maximize advertiser product exposure and readership pleasure

Production Editor; 1996 – 2006

Macmillan Publishing, Indianapolis, IN (freelance)

  • Managed multiple technical book projects
  • Kept authors on schedule with chapter submissions
  • Edited text for grammatical and formatting consistency
  • Copy edited final pass
  • Coordinated with technical editors, indexers, and publishing team managers


Awards & Presentations

G.R.O.W. Conference, October 2025

The Power of Making: Finding Calm, Connection, and Joy through Mindful Creativity

Vore Arts Fund Award Recipient, July 2025

“Pressing Matters: A Community Gelli Printing Project”

Southern New Hampshire University Outstanding Educator 2024 Award
Indiana Historical Society 2023 Outstanding Collaborative Project Award

Notable Women of Muncie and Delaware County Project, including Shining Light into Shadows and Power Pockets

Information, Media, & Society International Conference, June 2022, University of the Aegean, Rhodes, Greece

“Transmedia Placemaking: Geocaching Storytelling for Locative Immersion,” with Dr. Kevin Moloney

College of Communication & Media SuperParty, March 2022, Indianapolis, Indiana

“Shining Light into Shadows: A Mobile, Location-based Learning Experience”

Broadcast Education Association, April 2022, Las Vegas, Nevada

“The Effect of Craftivism and Autonomy on Perception of Empowerment”

education

Master’s Degree in Emerging Media Design + Development

Ball State University 2019-2021 Summa Cum Laude

Bachelor of Arts in English, Minors in Creative Writing and Art

Ball State University

Research

User Interviews
Cognitive Walkthroughs
Journey Mapping
Heuristic Evaluations
Task Analysis
User Testing
Persona Creation
Use Case Analysis
Contextual Inquiry
Storyboarding
Ethnographic Research & Analysis

Skills

UX Research
UX Design
UX Consulting
Questionnaire Design & Development
Low- & High-Fidelity Prototyping
Project Management
Social Media Management
Graphic Design
Design Thinking
Transmedia Storytelling
Strategic Communications
Product Development
Information Architecture
Writing
Editorial
Photography
Brand Ambassador
Television Appearances

Tools

Microsoft Office
Qualtrics
Survey Monkey
Balsamiq
Figma
Google Jamboard
Knovio
Canva
Shopify Analytics
MailChimp
Ads Manager
WordPress
UXPressia
Adobe Creative Cloud